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Anomie and the Marketing Function: The Role of Control Mechanisms

โœ Scribed by Amit Saini; Mike Krush; Jean L. Johnson

Book ID
106381079
Publisher
Springer
Year
2008
Tongue
English
Weight
62 KB
Volume
83
Category
Article
ISSN
0167-4544

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This study provides theoretical and practical insight into the use of control mechanisms in exporter-distributor relationships under different situational circumstances. The results support the different characteristics and requirements underlying three (outcome-based, behaviorbased, and relational)