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Analyzing the impact of knowledge management on CRM success: The mediating effects of organizational factors

✍ Scribed by Aurora Garrido-Moreno; Antonio Padilla-Meléndez

Book ID
116557743
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
495 KB
Volume
31
Category
Article
ISSN
0268-4012

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## Abstract In this paper we analyze the relationships between certain knowledge management (KM) practices, organizational culture, and the technological results of companies. In the last few years, KM literature has highlighted the important role of cultural values on the way KM processes are deve