Analyzing the Brand Equity of Turkish Airlines Services: Comparing the Japanese and Turkish Perspectives

✍ Scribed by Uslu, Aypar; Durmuş, Beril; Kolivar, Berna Kobak

• Book ID: 122155189
• Publisher: Elsevier
• Year: 2013
• Tongue: English
• Weight: 507 KB
• Volume: 99
• Category: Article
• ISSN: 1877-0428
• DOI: 10.1016/j.sbspro.2013.10.513