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Analyzing the Applications of Customer Lifetime Value (CLV) based on Benefit Segmentation for the Banking Sector

✍ Scribed by Kahreh, Mohammad Safari; Tive, Mohammad; Babania, Asghar; Hesan, Mostafa

Book ID: 121739277
Publisher: Elsevier
Year: 2014
Tongue: English
Weight: 300 KB
Volume: 109
Category: Article
ISSN: 1877-0428
DOI: 10.1016/j.sbspro.2013.12.511

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