Analyzing existing customers’ websites to improve the customer acquisition process as well as the profitability prediction in B-to-B marketing

✍ Scribed by Dirk Thorleuchter; Dirk Van den Poel; Anita Prinzie

• Book ID: 113607112
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 564 KB
• Volume: 39
• Category: Article
• ISSN: 0957-4174
• DOI: 10.1016/j.eswa.2011.08.115