✦ LIBER ✦
Analysis of customer profit contribution for banks with the concept of marketing mix strategy between 4Cs and 5Ps
✍ Scribed by Lin, Tyrone T.; Lee, Chia-Chi; Lin, Hsiao-Chi
- Book ID
- 120683122
- Publisher
- Springer-Verlag
- Year
- 2012
- Tongue
- English
- Weight
- 260 KB
- Volume
- 7
- Category
- Article
- ISSN
- 1862-8516
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