✦ LIBER ✦
Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model
✍ Scribed by Ekinci, Yeliz; Ülengin, Füsun; Uray, Nimet; Ülengin, Burç
- Book ID
- 121475081
- Publisher
- Elsevier Science
- Year
- 2014
- Tongue
- English
- Weight
- 412 KB
- Volume
- 237
- Category
- Article
- ISSN
- 0377-2217
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