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An investigation of the relationship between self-efficacy and the communication effectiveness of product manual formats

✍ Scribed by Kevin G. Celuch; John A. Lust; Linda S. Showers


Publisher
Springer US
Year
1995
Tongue
English
Weight
678 KB
Volume
9
Category
Article
ISSN
0889-3268

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## Abstract Prior research suggests the complexity of a product choice task is inversely related to the extent of consumers' external information search. The resource‐matching perspective holds that cognitive effort (e.g., external information search) is greatest when available cognitive resources