Children's understanding of advertising:
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Laura Owen; Susan Auty; Charlie Lewis; Damon Berridge
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Article
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2007
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John Wiley and Sons
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English
โ 171 KB
## Abstract Conflicting results on children's understanding of advertising may stem from differences in research methods. Most studies are conducted using interviewing techniques, employing only verbal questioning. In the present study, 136 children of two age groups (7 and 10 years) were first ask