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An Investigation of Children's Ability to Identify Sponsors and Understand Sponsorship Intentions

โœ Scribed by Grohs, Reinhard; Wagner, Udo; Steiner, Regina


Book ID
118764171
Publisher
John Wiley and Sons
Year
2012
Tongue
English
Weight
754 KB
Volume
29
Category
Article
ISSN
0742-6046

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Children's understanding of advertising:
โœ Laura Owen; Susan Auty; Charlie Lewis; Damon Berridge ๐Ÿ“‚ Article ๐Ÿ“… 2007 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 171 KB

## Abstract Conflicting results on children's understanding of advertising may stem from differences in research methods. Most studies are conducted using interviewing techniques, employing only verbal questioning. In the present study, 136 children of two age groups (7 and 10 years) were first ask