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An introduction to the application of (case 1) best–worst scaling in marketing research

✍ Scribed by Louviere, Jordan; Lings, Ian; Islam, Towhidul; Gudergan, Siegfried; Flynn, Terry


Book ID
120089358
Publisher
Elsevier Science
Year
2013
Tongue
English
Weight
614 KB
Volume
30
Category
Article
ISSN
0167-8116

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