๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

An international application of Heider's balance theory

โœ Scribed by Michael Moore


Book ID
102176252
Publisher
John Wiley and Sons
Year
1978
Tongue
English
Weight
272 KB
Volume
8
Category
Article
ISSN
0046-2772

No coin nor oath required. For personal study only.


๐Ÿ“œ SIMILAR VOLUMES


Advancing meansโ€“end chains by incorporat
โœ Arch G. Woodside ๐Ÿ“‚ Article ๐Ÿ“… 2004 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 421 KB

## Abstract Meansโ€“end chain theory proposes that knowledge held in consumer's memory is organized in a hierarchy with concrete thoughts linked to more abstract thoughts in a sequence progressing from means (i.e., product features), to psychological and social consequences, and finally to ends (i.e.

Updating Heider's balance theory in cons
โœ Arch G. Woodside; Jean-Charles Chebat ๐Ÿ“‚ Article ๐Ÿ“… 2001 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 268 KB

## Abstract Consumer researchers describe Heider's (1958) balance theory without showing how the theory relates to recent theoretical developments in consumer behavior. Empirical examination of the theory is also lacking in consumerโ€psychology literature. This article updates Heider's balance theor