Impact of personality on technology adop
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Arun Vishwanath
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Article
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2005
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John Wiley and Sons
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English
โ 114 KB
๐ 2 views
## Abstract An innovator's personality along with the perceived attributes of an innovation predicts the rate of diffusion. The current study focuses on the personality factors that determine the likelihood of adoption of a technological innovation. To that end, the study distinguishes between glob