๐”– Bobbio Scriptorium
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An Integral Understanding of Knowledge and Value: A Confucian Perspective

โœ Scribed by Shu-Hsien Liu

Book ID
110693029
Publisher
John Wiley and Sons
Year
2003
Tongue
English
Weight
321 KB
Volume
30
Category
Article
ISSN
0301-8121

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Understanding older consumers through co
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โœ Lynn Sudbury; Peter Simcock ๐Ÿ“‚ Article ๐Ÿ“… 2009 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 115 KB

## Abstract Although the importance of older consumers to marketers is well documented, there exists a relative paucity of U.K.โ€based empirical studies into the perceptions and values of these consumers. This is the first study to investigate the relationship between age, cognitive age, and values