Marketing history: Illuminating marketin
โ
Alfred C. Holden; Laurie Holden
๐
Article
๐
1998
๐
John Wiley and Sons
๐
English
โ 72 KB
As Nevett and Hollander (1994) note, marketing history brings to the study of marketing an expansion of intellectual boundaries. This broadening of perspective may well be essential if marketing -about to complete a golden century as a formal discipline -is to maintain its key role in boosting corpo