EXPLORING PROCESSES FOR CUSTOMER VALUE I
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Daniel J. Flint; Everth Larsson; Britta Gammelgaard
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Article
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2008
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Wiley (John Wiley & Sons)
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English
β 764 KB
This paper reports results from a study designed to assess the extent to which firms across industries and several countries lay the groundwork for and use customer value insight, supply chain learning, and innovation processes. The crossβsectional study serves as an exploration of the theoretical r