An exploration of in-store brand-extension commitment efforts: or is brand loyalty always a good thing to have?

✍ Scribed by Verbeke, Willem; Van Ginkel, Xander; Borghgraef, Stefan; Farris, Paul

• Book ID: 126747893
• Publisher: Taylor and Francis Group
• Year: 2000
• Tongue: English
• Weight: 218 KB
• Volume: 10
• Category: Article
• ISSN: 0959-3969
• DOI: 10.1080/095939600342389