An experimental investigation of factors affecting consumers' perceptions of sales promotions

✍ Scribed by d'Astous, Alain; Landreville, Valérie

• Book ID: 121366731
• Publisher: Emerald Group Publishing Limited
• Year: 2003
• Tongue: English
• Weight: 280 KB
• Volume: 37
• Category: Article
• ISSN: 0309-0566
• DOI: 10.1108/03090560310495447