An experimental evaluation of the effects of internal and external e-Assurance on initial trust formation in B2C e-commerce

✍ Scribed by Tammy Bahmanziari; Marcus D. Odom; Joseph C. Ugrin

• Book ID: 116179831
• Publisher: Elsevier Science
• Year: 2009
• Tongue: English
• Weight: 546 KB
• Volume: 10
• Category: Article
• ISSN: 1467-0895
• DOI: 10.1016/j.accinf.2008.11.001