On the making of an experience: the effe
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Dan Ariely; Gal Zauberman
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Article
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2000
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John Wiley and Sons
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English
β 178 KB
π 2 views
How do people create overall evaluations for experiences that change in intensity over time? What `rules' do they use for combining such dierent intensities into single overall evaluations? And what factors inΒ―uence these integration rules? This paper starts by examining the relationship between the