๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

An examination of the anticipated-satisfaction importance valence controversy

โœ Scribed by Anthony Pecotich; Gilbert A. Churchill Jr.


Book ID
103321319
Publisher
Elsevier Science
Year
1981
Weight
782 KB
Volume
27
Category
Article
ISSN
0030-5073

No coin nor oath required. For personal study only.


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The moderating effects of purchase impor
โœ Jackie Lai Ming Tam ๐Ÿ“‚ Article ๐Ÿ“… 2011 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 135 KB ๐Ÿ‘ 2 views

Customer satisfaction continues to draw the interest of researchers and practitioners because it can lead to long term benefits including customer loyalty. Purchase importance plays a role in pre-purchase process, yet little is known about how it may influence customer satisfaction formation process