An examination of consumers' use of heuristic cues in making satisfaction judgments

✍ Scribed by Anna Mattila

• Publisher: John Wiley and Sons
• Year: 1998
• Tongue: English
• Weight: 164 KB
• Volume: 15
• Category: Article
• ISSN: 0742-6046
• DOI: 10.1002/(sici)1520-6793(199808)15:5<477::aid-mar5>3.0.co;2-4