An evaluation of satisfaction levels among Chinese tourists in Vietnam
✍ Scribed by Thuy-Huong Truong; Brian King
- Publisher
- John Wiley and Sons
- Year
- 2009
- Tongue
- English
- Weight
- 132 KB
- Volume
- 11
- Category
- Article
- ISSN
- 1099-2340
- DOI
- 10.1002/jtr.726
No coin nor oath required. For personal study only.
✦ Synopsis
Abstract
This paper examines the extent to which Vietnam satisfies the various destination attributes sought by Chinese tourists. The research investigates a number of variables, including socio‐demographics and travel characteristics, and compares the importance that travellers attach to various destination attributes with their associated satisfaction with Vietnam's various tourism products. By investigating the relationship between importance and satisfaction from the perspective of Chinese tourists, the paper makes a contribution to the literature. The findings should provide Vietnamese service providers with insights into the perceptions and satisfaction levels of Chinese tourists. Copyright © 2009 John Wiley & Sons, Ltd.