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An evaluation of a heroin overdose prevention and education campaign

✍ Scribed by DANIELLE HORYNIAK; PETER HIGGS; JENNIFER LEWIS; REBECCA WINTER; PAUL DIETZE; CAMPBELL AITKEN

Book ID
110927534
Publisher
Informa plc
Year
2009
Tongue
English
Weight
279 KB
Volume
29
Category
Article
ISSN
0959-5236

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Most Western governments consider it their responsibility to counteract ethnic prejudice and discrimination, and they sometimes instigate persuasive communication programmes to achieve this aim. Generally, these campaigns do not have the desired eects possibly because designers of such persuasive co