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An empirical study on the sociality of tag selection on social bookmarking services

✍ Scribed by Hsiao-Tieh Pu; Chi-Lung Chang

Publisher
Wiley (John Wiley & Sons)
Year
2009
Tongue
English
Weight
63 KB
Volume
46
Category
Article
ISSN
0044-7870

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

This study attempts to characterize users' sociality in tagging by clustering factors that users consider when selecting tags for their bookmarks. Twenty‐three frequent users of social bookmarking services were invited, and Q method and factor analysis have been applied in the study. Each cluster of users has varied focuses on personal, content, situational, and social factors when tagging. The study explores the four distinct types of sociality in tagging by the orientation of tag selection and the complexity of affecting factors. The results show different tendencies of sociality in tagging emerge, i.e., tag for me, us, all, and mixed. As there is the shift from functionality towards sociality for the social tagging applications, the initial findings may benefit the future related research.

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