An Empirical Evaluation of R&D–Marketing NPD Integration in Chinese Firms: The Guanxi Effect

✍ Scribed by Helen Perks; Kenneth Kahn; Cong Zhang

• Book ID: 109165230
• Publisher: John Wiley and Sons
• Year: 2009
• Tongue: English
• Weight: 136 KB
• Volume: 26
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1111/j.1540-5885.2009.00689.x