## Abstract This study applies conjoint analysis (CA) to estimate the marginal willingness‐to‐pay (MWTP) of elderly individuals for a reduction of the risk of fracture of the femur. The good in question is a hypothetical hip protector which lowers the risk of a fracture by different amounts. Other
An empirical comparison of methods for measuring consumers’ willingness to pay
✍ Scribed by Franziska Voelckner
- Publisher
- Springer US
- Year
- 2006
- Tongue
- English
- Weight
- 223 KB
- Volume
- 17
- Category
- Article
- ISSN
- 0923-0645
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