An empirical comparison of new product t
โ
Bruce G. S. Hardie; Peter S. Fader; Michael Wisniewski
๐
Article
๐
1998
๐
John Wiley and Sons
๐
English
โ 243 KB
๐ 2 views
While numerous researchers have proposed dierent models to forecast trial sales for new products, there is little systematic understanding about which of these models works best, and under what circumstances these ยฎndings change. In this paper, we provide a comprehensive investigation of eight leadi