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An empirical comparison of cross-impact models for forecasting sales

โœ Scribed by Antonio Caselles-Moncho


Book ID
119138269
Publisher
Elsevier Science
Year
1986
Tongue
English
Weight
588 KB
Volume
2
Category
Article
ISSN
0169-2070

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While numerous researchers have proposed dierent models to forecast trial sales for new products, there is little systematic understanding about which of these models works best, and under what circumstances these ยฎndings change. In this paper, we provide a comprehensive investigation of eight leadi