An empirical approach to the evaluation of icons

✍ Scribed by Webb, J. M.; Sorenson, P. F.; Lyons, N. P.

• Book ID: 120918634
• Publisher: Association for Computing Machinery
• Year: 1989
• Weight: 427 KB
• Volume: 21
• Category: Article
• ISSN: 0736-6906
• DOI: 10.1145/67880.67894

✦ Synopsis

This poster provides a definition and taxonomy for iconic communication and describes the use of formal psychological tools and methods in the evaluation of icons. The methods that can be usefully applied include:1. Psychophysics2. Scaling3. Recognition/Memory Testing4. Statistical Modeling/AnalysisExamples of some of these approaches are provided from pilot studies currently under way at HP. Analyses used include Multi-Dimensional Scaling (MDS) and Cluster analysis. Results can be applied to development of metrics, standard methods, and design guidelines.