An empirical analysis of state agricultural product promotions: A case study on Arizona Grown
✍ Scribed by Paul M. Patterson; Hans Olofsson; Timothy J. Richards; Sharon Sass
- Publisher
- John Wiley and Sons
- Year
- 1999
- Tongue
- English
- Weight
- 62 KB
- Volume
- 15
- Category
- Article
- ISSN
- 0742-4477
No coin nor oath required. For personal study only.
✦ Synopsis
State commodity promotions, which promote food and agricultural products produced within a state's borders, are becoming widespread. Even though they are funded through tax revenues, there is little analysis on their effects. This study evaluates consumer awareness of Arizona's program and their preferences for Arizona products. Also, the effects of the program on product sales are analyzed. It was found that consumers were largely unaware of Arizona's program. However, most indicated that they would prefer Arizona products over others. The promotion was found to have little to no effect on product sales and only a modest direct effect on consumer preferences.