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An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics

✍ Scribed by Junhong Chu; Marta Arce-Urriza; José-Javier Cebollada-Calvo; Pradeep K. Chintagunta


Book ID
113663190
Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
343 KB
Volume
24
Category
Article
ISSN
1094-9968

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