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An Empirical Analysis of Internal and External Reference Prices Using Scanner Data

✍ Scribed by Glenn E. Mayhew and Russell S. Winer

Book ID
125588686
Publisher
University of Chicago Press
Year
1992
Tongue
English
Weight
346 KB
Volume
19
Category
Article
ISSN
0093-5301

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## Abstract Olive oil consumption is growing all around the world as a consequence of the extension of the Mediterranean diet. Because of limited production, pricing, promotions, and consumer‐related variables are essential to explain olive oil consumer behavior. As a consequence of this increasing