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An economic theory of persuasion

โœ Scribed by Akira Yokoyama

Publisher
Springer US
Year
1991
Tongue
English
Weight
735 KB
Volume
71
Category
Article
ISSN
0048-5829

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## Abstract The purpose of this essay is to critique economic conceptualizations of consumer behaviour and explanations of consumer choice, and to propose an alternative rooted in the philosophy of mind and action, as well as in nascent social psychological and marketing models of purposive behavio