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An attributional approach to hotel selection. Part 1 the managers' perceptions

โœ Scribed by Roger J. Callan


Publisher
John Wiley and Sons
Year
1997
Weight
426 KB
Volume
3
Category
Article
ISSN
1077-3509

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โœฆ Synopsis


This paper (the first in a series of four) presents the findings of a study of the views of UK hotel managers. They were asked to give their assessment of their customers' perceptions of the importance of particular attributes when selecting a hotel and judging the quality of the service provided. A detailed review of the methodology employed and the sample selection is presented. Characteristics of the sample are explored, followed by the results of the attributional analysis. A discussion of the findings reveals the relative unimportance of some leisure and security attributes while the importance of service provider related attributes predominates.


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