A comparative study of Caucasian and Asi
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Choong-Ki Lee
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Article
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2000
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Elsevier Science
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English
โ 91 KB
The purpose of this study is to make a comparison of event motivation between Caucasian and Asian visitors in the Asian setting of the Kyongju World Cultural Expo, where approximately seven thousand artists and performers from 48 countries participated. For the comparative study, 32 motivation items