An agent-based approach for managing e-commerce activities

✍ Scribed by Domenico Ursino; Domenico Rosaci; Giuseppe M. L. Sarnè; Giorgio Terracina

• Publisher: John Wiley and Sons
• Year: 2004
• Tongue: English
• Weight: 376 KB
• Volume: 19
• Category: Article
• ISSN: 0884-8173
• DOI: 10.1002/int.20000

✦ Synopsis

In this article, we propose an agent-based approach for managing e-commerce activities. In our approach, an agent is present in each e-commerce site, managing the information stored there. In addition, another agent is associated with each customer, handling his/her profile. The proposed approach is based on the use of a particular conceptual model called the Behaviour-Semantic Distance and Relevance (B-SDR) network, which is capable of uniformly representing and handling information stored in e-commerce sites and customer profiles. The capabilities of the B-SDR network model are exploited to let customer and site agents cooperate in such a way in order to support a customer in identifying, whenever he/she accesses an e-commerce site, those products and services present in the site itself and for better matching his/her interests. The approach has been implemented in a prototype in which its functionalities are discussed here also.