๐”– Bobbio Scriptorium
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Alternative roles of national tourism organizations

โœ Scribed by Dexter J.L. Choy


Publisher
Elsevier Science
Year
1993
Tongue
English
Weight
873 KB
Volume
14
Category
Article
ISSN
0261-5177

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## Abstract This paper examines the marketing effectiveness of hospitality and tourism websites. An extensive review of literature on website effectiveness in hospitality and tourism revealed a total of 47 different instruments that have been used to evaluate hospitality and tourism websites. Using