Alternative Profitability Measures and Marketing Channel Structure: The Franchise Decision

✍ Scribed by Patrick J Kaufmann; Richard M Gordon; James E Owers

• Book ID: 117320397
• Publisher: Elsevier Science
• Year: 2000
• Tongue: English
• Weight: 94 KB
• Volume: 50
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/s0148-2963(99)00035-1