✦ LIBER ✦
Allocating a Promotion Budget between Advertising and Sales Contest Prizes: An Integrated Marketing Communications Perspective
✍ Scribed by Pushkar Murthy; Murali K. Mantrala
- Book ID
- 106454746
- Publisher
- Springer US
- Year
- 2005
- Tongue
- English
- Weight
- 256 KB
- Volume
- 16
- Category
- Article
- ISSN
- 0923-0645
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