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Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product

✍ Scribed by Sénéchal, Sylvain; Georges, Laurent; Pernin, Jean Louis

Book ID: 125356986
Publisher: Springer
Year: 2013
Tongue: English
Weight: 458 KB
Volume: 124
Category: Article
ISSN: 0167-4544
DOI: 10.1007/s10551-013-1875-z

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