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Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product

✍ Scribed by Sénéchal, Sylvain; Georges, Laurent; Pernin, Jean Louis


Book ID
125356986
Publisher
Springer
Year
2013
Tongue
English
Weight
458 KB
Volume
124
Category
Article
ISSN
0167-4544

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