All that glitters is not gold: The dual effect of activation technique in advertising

✍ Scribed by Yael Steinhart

• Book ID: 106454946
• Publisher: Springer US
• Year: 2011
• Tongue: English
• Weight: 202 KB
• Volume: 23
• Category: Article
• ISSN: 0923-0645
• DOI: 10.1007/s11002-011-9147-0