All I Want for Christmas: An Analysis of Children's Brand Requests to Santa Claus

✍ Scribed by Cele Otnes; Young Chan Kim; Kyungseung Kim

• Book ID: 110740857
• Publisher: Wiley (Blackwell Publishing)
• Year: 1994
• Tongue: English
• Weight: 586 KB
• Volume: 27
• Category: Article
• ISSN: 0022-0384
• DOI: 10.1111/j.0022-3840.1994.2704_183.x