✦ LIBER ✦
All Dressed up with Something to Say: Effects of Typeface Semantic Associations on Brand Perceptions and Consumer Memory
✍ Scribed by Terry L. Childers and Jeffrey Jass
- Book ID
- 125584154
- Publisher
- Elsevier Science
- Year
- 2002
- Tongue
- English
- Weight
- 692 KB
- Volume
- 12
- Category
- Article
- ISSN
- 1057-7408
- DOI
- 10.2307/1480256
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