Aligning marketing strategies throughout the supply chain to enhance performance

✍ Scribed by Green, Kenneth W.; Whitten, Dwayne; Inman, R. Anthony

• Book ID: 118459856
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 430 KB
• Volume: 41
• Category: Article
• ISSN: 0019-8501
• DOI: 10.1016/j.indmarman.2012.02.003