๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Aligning firm, leadership, and personal brand

โœ Scribed by Dave Ulrich; Norm Smallwood


Book ID
102470166
Publisher
John Wiley and Sons
Year
2007
Weight
181 KB
Volume
2008
Category
Article
ISSN
1087-8149

No coin nor oath required. For personal study only.


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## Abstract Given the potential utility of brand personality for marketers, the present research conceptualizes and investigates the relationships between five brand personality dimensions and brand trust as well as brand affect. This research proposes that some brand personality dimensions relate