Akzo: boost in Asian sales in 2001

• Book ID: 104389425
• Publisher: Elsevier Science
• Year: 2002
• Weight: 52 KB
• Volume: 2002
• Category: Article
• ISSN: 1351-4210
• DOI: 10.1016/s1351-4210(02)00653-4

✦ Synopsis

1Q 2001. Despite the decline in sales due to the continued slowdown in the FMCG segment, the profits increased on account of effective cost management and disposal of its seeds business. Revenues from soaps and detergents declined by 4.3%, that from personal wash category by 6.1%, fabric wash by 5.2% and personal products by 7.8% overall. However, sales from household care segment increased by 12.6%. Exports contributed Rup 3018.8 M during 1Q 2002 as against exports of Rup 4351.2 M in 1Q 2001. Hind Lever spent Rup 2248.6 M on advertising and promotion during 1Q 2002.