AIDS and Me, Never the Twain Shall Meet: The Effects of Information Accessibility on Judgments of Risk and Advertising Effectiveness

✍ Scribed by Raghubir, Priya; Menon, Geeta

• Book ID: 125585698
• Publisher: University of Chicago Press
• Year: 1998
• Tongue: English
• Weight: 215 KB
• Volume: 25
• Category: Article
• ISSN: 0093-5301
• DOI: 10.1086/209526