The range of sustainability objectives has now developed from relatively simple issues of environmental protection to a full array of interwoven social, economic and ecological issues, nationally and internationally. The involved process of sustainable development has now become a permanent and incr
AIDS and Business (Routledge Advances in Management and Business Studies)
✍ Scribed by Saskia Faulk
- Year
- 2009
- Tongue
- English
- Leaves
- 354
- Edition
- 1
- Category
- Library
No coin nor oath required. For personal study only.
✦ Synopsis
The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but which actions to take. Complete with an impressive collection of complex background and research on HIV/AIDS and a foreword by Dr. Peter Piot, former Executive Director of UNAIDS, this volume collects case studies of managers worldwide faced with challenging HIV/AIDS-related management decisions. AIDS and Business will fascinate the general reader seeking an understanding of the HIV/AIDS pandemic and to the advanced reader looking to develop a more sophisticated understanding of the impact of the disease. The case studies in this volume, set in nine countries, detail the issues facing businesses operating in areas where HIV/AIDS prevalence is growing. The topics discussed include understanding the role of social and cultural factors in the spread of HIV, the different organizations and institutions fighting the epidemic, designing an HIV communications campaign, HIV testing, ethical issues, marketing ethics and CSR, condoms marketing, and designing an HIV workplace program. Useful as a resource on HIV/AIDS and business, a set of case studies, or a training tool, this book contains a unique range of tools for learning to understand the epidemic, designed from a grounded and practical business perspective.
✦ Table of Contents
Book Cover......Page 1
Title......Page 6
Copyright......Page 7
Contents......Page 8
Preface......Page 10
Foreword......Page 12
Acknowledgments......Page 14
Tables......Page 16
Figures......Page 20
Boxes......Page 22
1 A Medical Anthropologist in Morocco: Social and Cultural Factors and HIV/AIDS......Page 24
2 Addressing a Global Cause in Local Contexts: Country Case Study of HIV/AIDS in Brazil......Page 71
3 Mexicom Designs a National Public Health HIV/AIDS Campaign......Page 104
4 Ross IVD: Global Marketing Issues for HIV Testing Products and Services1......Page 124
5 Protectom: Selling Condoms, a Complex Business......Page 150
6 Global Pricing and Ethics of Marketing HIV/AIDS Drugs......Page 164
7 RealSource India: HIV/AIDS in the Back Office to the World......Page 207
8 WinThai: Initiating HIV/AIDS Action in a Reborn Epidemic......Page 217
9 Woolworths South Africa......Page 234
10 Designing a Company HIV/AIDS Program......Page 243
Glossary......Page 272
Notes......Page 284
Index......Page 342
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