𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Aging consumers and their effects on the marketplace

✍ Scribed by Leventhal, Richard C.


Book ID
121292614
Publisher
Emerald Group Publishing Limited
Year
1997
Tongue
English
Weight
19 KB
Volume
14
Category
Article
ISSN
0736-3761

No coin nor oath required. For personal study only.


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A national sample of 532 consumers was assessed on 15 different scenarios that reflect questionable behaviors by consumers. The results indicate that consumers are ethically predisposed as they generally express little tolerance for behavioral transgressions on the part of the customer. Factor analy