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Agency and Community: A Critical Realist Paradigm

✍ Scribed by David L. Harvey


Book ID
108567040
Publisher
John Wiley and Sons
Year
2002
Tongue
English
Weight
353 KB
Volume
32
Category
Article
ISSN
0021-8308

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## Abstract To date, the marketing literature on gift giving has focused on two approaches or paradigmsβ€”economic and relational exchange. This study adopts a different perspective, proposing a community paradigm to provide a holistic view of gift giving. The data (based on 20 in‐depth interviews an