✦ LIBER ✦
Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products
✍ Scribed by Aimee Drolet; Patti Williams; Loraine Lau-Gesk
- Book ID
- 106454814
- Publisher
- Springer US
- Year
- 2007
- Tongue
- English
- Weight
- 157 KB
- Volume
- 18
- Category
- Article
- ISSN
- 0923-0645
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